When attempting to capitalize on social media, a careful study on the platform has to be done in order to understand exactly how to do this. For years I have been into gaming, I would spend hours after school gaming the hours of way. It all started, of course, with Mario. Mario was just the beginning and what had started out as a hobby soon became an obsession, a way of life. A friend suggested that I should make a YouTube channel as I would be able to make money as well! He suggested that I buy youtube likes at first in order to help enhance the exposure of my channel – but I wasn’t entirely sure about that. To me it seemed like a poor way of marketing as it depended upon a false ideology of popularity.